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Analyst, SEO

Company: CMI/Compas
Location: Cherry Hill
Posted on: September 13, 2019

Job Description:

Responsible for SEO optimizations and project management for assigned clients. Work across Technical SEO, link building and content optimization efforts. Reports to SEO Supervisor.


  • Primary person responsible for SEO recommendations for client websites
  • Work alongside creative agencies to ensure SEO recommendations fit within timelines and are include in client website updates
  • Assist in the on boarding of new SEO team members, providing training of CMI SEO process
  • Support senior team members in project management efforts
  • Continuously improve SEO skillset, staying up to date with shifts in the marketplace
  • Develop a deep understanding of client disease states and prescription drugs, helping them leverage SEO to reach HCPs, patients and caregivers
  • Work alongside client department leads to create thought leadership pieces related to changes in the market
  • Stay up to date on the latest changes in the market, altering client recommendations to keep them ahead of the curve
  • Help clients bridge the gap between SEO, social media and PR
  • Leverage your expertise in technical SEO to ensure client websites are created and maintained properly
  • Develop a deep understanding of the pharmaceutical market and how search plays a role in the decision making process
  • Analyze data in order to make optimization recommendations to be implemented by creative agency
  • Mentor and teach junior team members a best practice approach to SEO
  • Ability to perform keyword research, write optimized HTML tags, provide recommendations on internal linking, content promotion, content creation and implementation of schema mark up
  • Analyze performance data and implement optimizations to increase ROI of campaigns
  • Partner with analytics and media teams to develop KPIs and measurement plans
  • Experience with analytics tools such as Google Analytics, WebTrends and Omniture
  • Stay abreast of new tools, trends and best practices in search marketplace through research and/or industry events and conferences
  • Knowledge of organic search ranking factors with the ability to make recommendations on HTML optimizations a plus
  • Utilize tools such as Screaming Frog, MOZ, BrightEdge, Google Webmaster tools and other to perform analysis of client websites
  • Be familiar with social listening and how it can help drive content strategy
  • A basic understanding of paid media and how SEO can help support overall marketing efforts


    REQUIREMENTS:


    • Bachelors Degree or equivalent, preferably in marketing, business or any quantitative or analytical related fields
    • 1+ years of SEO experience
    • PC proficiency and solid working knowledge of MS Office particularly Excel, basic knowledge of pivot tables and V-Lookups
    • Knowledge of Web Analytics software, such as Omniture, WebTrends, Google Analytics and SEO Tools such as MOZ, Majestic SEO, BrightEdge, Spyfu and others
    • Healthcare/Pharmaceutical background a plus
    • Proven ability to develop and maintain strong relationships with colleagues, clients and supplier partners
    • Entrepreneurial skills and outlook
    • Strong communication skills and leadership presence

Keywords: CMI/Compas, Cherry Hill , Analyst, SEO, Professions , Cherry Hill, New Jersey

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