Associate Director, Digital Marketing Analytics Business
Insights Philadelphia, PA King of Prussia, PA Cherry Hill, NJ
Description The Associate Director, Business Analytics is
responsible for the strategic oversight and development of
measurement, analysis & optimization recommendations of online and
offline marketing campaigns for assigned accounts. They will work
to develop and grow new client deliverables, explore new
technologies / methodologies and bring thought leadership both
internally and externally. The Associate Director will also be
responsible for the creation, maintenance and enforcement of
department SOPs/protocols directly relating to departmental
objectives. They may supervise Analysts and Senior Analysts and/or
Supervisors, and be accountable for achieving staff billable goals
and customer satisfaction.
Manage time spent against multiple projects, ensuring deadlines
are maintained and met
Oversee the delivery of client deliverables and ensure that they
are easily understood by clients
Build and Maintain Vendor Relationships
Ensure effective communication across an interdisciplinary
teams, suppliers, and clients and work with teams to resolve issues
Mentor team on building and maintaining measurement plans based
on strategic imperatives, communications objectives and media
Provide data/research support to client/planning teams
Maintaining general knowledge of campaign performance across
Work closely with the Manager / Director to generate reporting
and analysis of trends and insights for internal and external
Work independently with guidance from remote Senior Management
regarding overall goals and objectives
Assist in ensuring products created align to standards
Responsible for Corporate POVs (Privacy and Measurement,
Bachelor’s degree in marketing, statistics, mathematics,
economics, psychology or other relevant graduate degree
7+ years of related online marketing, web analytics/, research
Three to five years experience in a supervisory role.
Ability to drive consistently high-quality work under tight
Experience and / or education in Pharma a plus.
Extensive experience with Microsoft Office (Excel and PowerPoint
Knowledge of: SQL and other database technologies, Google
Analytics, Adobe Omniture, WebTrends, Microsoft Office.
Direct experience with online direct marketing or online media
Knowledge of statistical modeling techniques, segmentation,
research, lifetime value, ROI, a plus.
CMI Media LLC and Compas, Inc., are an equal
opportunity/affirmative action employer. All qualified applicants
will be considered without regard to age, race, color, sex,
religion, nation origin, marital status, ancestry, citizenship,
veteran status, sexual orientation or preference, or physical or
We offer an excellent benefits package including medical,
dental, STD, LTD, Life insurances, and 401k.
We will not accept resumes or candidate submittals from
employment agencies or outside recruiters.
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