Brand Manager Saint Pierre Bakery
Company: Bimbo Bakeries USA
Location: Horsham
Posted on: April 22, 2024
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Job Description:
Brand Manager Saint Pierre Bakeryreq38685Employment Type:
RegularLocation: HORSHAM,PAHave you ever enjoyed Arnold, Brownberry
or Oroweat bread? A Thomas' English muffin or bagel? Or perhaps
snacked on a Sara Lee, Entenmann's or Marinela cake or donut? If
the answer is yes, then you know Bimbo Bakeries USA!More than
20,000 associates in bakeries, sales centers, offices and on sales
routes work to ensure our consumers have the freshest products at
every meal. In addition to competitive pay and benefits, we provide
a safe and inclusive work environment that appreciates diversity,
promotes development and allows our associates to be their
authentic selves. Description:Come join the largest baking company
in the world and our family of 20,000 associates nationwide!Top
Reasons to Work at Bimbo Bakeries USA:Great Annual Salary range -
$101,700 - $142,400Annual Bonus EligibilityComprehensive Benefits
PackagePaid Time Off401k & Company Match Position Summary:We are
seeking an experienced CPG Brand Manager who is passionate about
strategically driving brand growth, actioning consumer insights and
delivering innovative products and marketing campaigns to grow a
priority brand in Bimbo Bakeries USA - St. Pierre Bakery. St.
Pierre's mission is to bring the joy of French bakery to brioche
lovers around the world. Six centuries of French baking and
ptisserie know-how go into every St Pierre product. From golden
brioche over lace-thin crpes to lightly layered croissants, the
brand's indulgent treats transport consumers to the boulevards and
terraces of the City of Lights.As US Brand Manager of St. Pierre,
you will lead cross-functional teams and be the voice of the US
consumer to develop local brand strategy, innovation roadmap,
digital media strategy, and brand communication campaigns for the
brand - bringing the authentic Parisian experience into every home
across the US.Key Job Responsibilities:Execute development of local
brand strategy in close coordination with Senior Marketing
Director, Global St. Pierre marketing team, Omnichannel team,
Media, Analytics and Content (MAC) team, Innovation, Research &
Development (R&D), Manufacturing, Business Development team,
and Key Customers.End-to-end management of consumer opportunities
for the brand, inclusive of strategic opportunity identification,
market positioning, partnership on program / communication
development/ innovation strategy and tracking of
metrics.Collaborate with Omnichannel team to design and implement a
cohesive go to market strategy for key marketing initiatives that
will drive results in retail and ecommerce that ladders up to the
brand's overall strategy.Lead brand strategy execution including
annual brand plans and strategic plans including five-year
innovation and communication visions, collaborating with senior
brand director.Embrace the consumer, collaborating with the
insights and research teams to uncover and analyze consumer
insights to drive brand growth. High level of comfort pulling and
analyzing data from sources such as Circana is required.Partnership
with Business Development team on sales presentations, sell sheets
and field communication development, and supporting the execution
of display and distribution targets. Budget management- Be a sharp
operator with a founder's mentality to manage brand budgets
efficiently, not accepting waste and unnecessary
spending.Collaborate with creative agency partners and content
strategists to lead the communications and creative strategy to
create award-winning communication that wins both the hearts and
minds of our consumers. Collaborate with the MAC team on annual
media plans informed by performance metrics and Marketing Mix
Analysis and lead overall media strategy.Be a cross-functional
leader, partnering alongside with global brand team, innovation
team, and sales to generate a pipeline and launch plan for new
products.People leader, with responsibility for one direct report
Willing to travel 10% to stay engaged with consumers and key
customers. #LI-JP1 Position Requirements:Key Behavioral
Competencies:Entrepreneurial mindset: As a recently acquired
business, St. Pierre is entrepreneurial by design - and we are
seeking a candidate who embraces agility and an owner's
mindset.
Strategic Thinker: able to think independently and strategically,
developing and completing a series of goals and tactics with
minimal supervision. You think about how your actions move the
brand and organization towards our strategic objectives. You aren't
making decisions in a vacuum, but considering how other departments
or how the outside world will respond. Collaborative: The candidate
will collaborate to find solutions to challenges while finding new
growth opportunities with multiple stakeholders internally,
cross-functionally, and externally. Flourishes in a diverse
environment and works well with different personality types.Data
Driven: The candidate will have strong analytical skills and the
ability to manipulate data and develop findings from multiple
sources.Strong Communicator: The candidate will have strong
communication skills to share, update and present information in a
clear and concise manner.Organized: Possesses strong Project
Management skills and can juggle multiple projects. Is accessible
and responsible. Team Leader: Experience managing direct report(s),
you find meaning in developing future marketing leaders.
Education and Work History:Bachelor's degree in marketing or a
related field. MS or MBA preferred. A combination of education,
training and experience that results in demonstrated competency to
perform the work may be substituted.Minimum of 5 years' experience,
CPG preferred.Strong analytical skills with the ability to generate
business insights from diverse data sources and use that data to
convey compelling selling stories/solutions for the sales
force.Working knowledge of marketing plan development and
execution.Expert in Microsoft Office (and margin miner or
MicroStrategy if internal)Fluid in IRI Consumption databaseThe
physical and mental demands described in each job posting are
representative of those that must be met by an associate to
successfully perform the essential functions of each job.
Reasonable accommodations may be requested to enable qualified
individuals with disabilities to perform the essential functions of
each job.Bimbo Bakeries USA is an equal opportunity employer with a
policy that provides equal employment opportunity for applicants
and employees regardless of race, color, religion, sex (including
pregnancy, sexual orientation, or gender identity), national
origin, age, disability, genetic information, marital status,
veteran status, any other classification protected by law.
Keywords: Bimbo Bakeries USA, Cherry Hill , Brand Manager Saint Pierre Bakery, Hospitality & Tourism , Horsham, New Jersey
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