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Director of Marketing - W Philadelphia Hotel and Element Philadelphia - W Philadelphia - (19123284)

Company: Marriott International, Inc.
Location: Cherry Hill
Posted on: September 9, 2019

Job Description:

Here's To Your Journey with W Hotels Boldly coloring outside the lines of luxury, W turns the traditional notion of the extravagant hotel on its head. Our irreverent attitude and taste for excess redefine revelry for the modern jet set. Our guests have a lust for a life less ordinary that drives them to demand more, experience it all, and hit repeat. We share our guests passions, providing insider access to whats new and whats next. Moderation is not in our vocabulary and we know that lust for life demands more, not less. W guests soak it in and live each day with a mantra: Detox.Retox.Repeat. If youre ready to create the energetic W scene that is magnetic to everyday disruptors around the world, then we invite you to explore a career with W Hotels. At Element, we believe that travelers deserve more than a place to stay. They need a place to thrive, where they can start every day fresh, focused, feeling alive. Whether they''re stopping by for a few days or settling in for a few weeks, time away from home shouldn''t mean time away from life. Our travelers recognize and appreciate our approachable , multidimensional staff, and we are energized by helping them find their own space in Element. We help our guests live life away as they do at home, no matter how long they stay. If you''re an active optimist who doesn''t second guess connecting with like-minded guests and creating a balanced space for yourself and those around you, we invite you to explore career opportunities with Element. The first ever W and Element dual-branded hotel is scheduled to open in the heart of downtown Philadelphia Quarter 1, 2020. The 295 room W Philadelphia and 460 room Element Philadelphia will occupy a 51 story skyscraper located in the geographic center of the city''s business, arts and retail districts, and directly across from Philadelphia City Hall. The highly anticipated project will also boast panoramic city views and facilities, include an outdoor pool bar and terrace, market-leading meeting and banquet facilities, exciting food and beverage outlets, and prime retail space along Chestnut Street. The W Philadelphia, located at 1441 Chestnut St, Philadelphia, Pennsylvania, 19102 is currently hiring a Director of Marketing - W Philadelphia Hotel and Element Philadelphia. Responsibilities include: Functions as the leader of the propertys marketing department for properties where marketing and programming drive the business needs of the hotels. Provides day to day leadership to marketing associates to achieve property marketing objectives with overall responsibility for driving top line revenues, hotel reputation in the market, and cut through guest experiences. Implements the brands marketing strategy and applicable brand initiatives in all aspects of the experience, especially the sales process. This role is also focused on building long-term, value-based partnerships that that enable the hotel to be a leader in the lifestyle space and develops strong working relationships to proactively position and market the property. Manages the marketing budget to enable development of property specific campaigns, promotions and collateral to drive revenue and meet property objectives. Interfaces with continent and globall brand marketing for regional and national promotions pull through. Develops and implements propertywide strategies that deliver products and services to meet or exceed the needs and expectations of the brands target customer profile and property associates and provides a return on investment to the owner and Marriott International. Annually draft, present and execute marketing plans on property with a focus on delivering credible, tone-setting and revenue driving initiatives with a focus on delivering marketable W content that provides a return on investment to the owner and Marriott International. CANDIDATE PROFILE Education and Experience Required: 4-year bachelor''s degree in Business Administration, Marketing, Hotel and Restaurant Management, or related major; 8 - 10 years experience in marketing or related professional area. Preferred: 4 year college degree. Demonstrated skills in supervising a team. 10 plus years Experience in the lifestyle marketing world, fashion, music, design, and fitness experience a plus, demonstrating progressive career growth and a pattern of exceptional performance. CORE WORK ACTIVITIES Marketing Leadership Develops the annual strategic marketing and PR plan, as well as the marketing budget. Serves as a key leader on the hotels executive committee and drive brand and marketing culture throughout all facets of the business Represents marketing and maintain a tight connection to hotels business and financial goals with above property leadership and hotel ownership Manage marketing team where applicable Researches competitors sales and marketing team strategies to identify ways to grow occupancy and RevPAR and increase market share. Attends sales strategy meetings to provide input on weekly and overall marketing strategy. Crafts innovative marketing ideas and develops deployment strategies to continue to grow market share and fuel Ws cool Serves as the property marketing leader with General Manager, Ownership, Area Sales, Revenue Management, Event Management, Regional Marketing Communications and other hotel departments as appropriate. Maintains successful performance by increasing revenues, controlling expenses and providing a return on investment for the owner and Marriott International. Implements the brands service strategy and applicable brand initiatives in all aspects of the sales process and focuses on building long-term, value-based customer relationships that enable achievement of the hotels sales objectives. Interfaces with Field Marketing for support of hotel marketing strategy to drive ADR and revenue through hotel specific marekting, regional and national promotions. Owns agency relationships for execution of strategic marketing plan (i.e. PR, social). Performs other duties, as assigned, to meet business needs. Sets goals and expectations for direct reports using the Leadership Performance Process (LPP), aligns performance and rewards, addresses performance issues and holds staff accountable for successful results. Driving Marketing Excellence Working alongside B&F teams develops regular programming calendars, and key showcase Happenings. Develops initiatives around brand passion points driving guest experience and business goals. Understands the business goals and regularly appraise and evaluate initiatives. Supports the General Manager by coordinating crisis communications and leveraging field PR crisis team Conceptualizes and drives cut through regular programming with B&F and marketing teams that generate word of mouth and positive PR traction. Sets goals around regular programming, key happenings and communicate updates among hotel and above property teams Drives footfall towards B&F venues with awareness of revenue goals. Leads creative input, managing of budgets, all collateral design and production. Connects with local and national PR teams as necessary. Acts as primary stakeholder to Americas Field Marketing (demand generation) to optimize, design and build relevant digital channels, as well as hold them accountable for their digital e-commerce strategy. Manages property content strategy (photo/video shoots, web, social). Creates a best in class digital identity for the hotel that comes across social and digital channels for the hotel. Works with appropriate hotel teams to manage reputation review sites in an on brand voice. Be The Brand Champion Serves as hotel authority on the W Brand. Responsible for pulling the W Brand through across departments (HR, Banqurets and Catering, Sales, Welcome, Etc). Develops and manages internal key stakeholder relationships. Develops strong community and public relations by maintaining property participation in local, regional and national cultural events and client events. Serves the customer by understanding their needs and bringing programs to life that best meet their needs and exceed their expectations, while building a relationship and loyalty to Marriott. Gains understanding of the brands primary target customer and service expectations; serves the customer by understanding their business, business issues and concerns. To apply now, go to: Marriott International is consistently recognized as an employer of choice globally by FORTUNE magazine, DiversityInc and Great Places to Work Institute, among others. Visit to learn more about our workplace culture and career opportunities. Chat, engage and follow us on social media. @lifeatmarriott on Snapchat So, we ask, where will your journey take you? - Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Marriott International does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws.

Keywords: Marriott International, Inc., Cherry Hill , Director of Marketing - W Philadelphia Hotel and Element Philadelphia - W Philadelphia - (19123284), Executive , Cherry Hill, New Jersey

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