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Associate Director, Digital Marketing Analytics

Company: WPP PLC Global
Location: Cherry Hill
Posted on: August 7, 2022

Job Description:

Description

Position at CMI Media Group

As the Associate Director, Digital Marketing Analytics you will bring forth a passion for uncovering and analyzing business impact, identifying trends, as well as developing strategies and easily digestible reports leveraging multiple data sources. You will be responsibl e for the strategic oversight and development of measurement, analysis & optimization recommendations of online and offline marketing campaigns for assigned acc oun ts . The goal will be to create analyses that pulling through the 'so what' and 'what's next' in an easily digestible manner . You will develop and grow new client deliverables, exp lore new technol ogi es / methodol ogies and bring thought leadership both internally and exter nal ly . As a leader, you will mentor/supervise a team of analysts and in partnership, you will be responsible for their career development .

Primary Responsibilities:

* Oversee the delivery of client deliverables and ensure that they are easily understood by clients
* Develop analyses and reports to effectively monitor performance trends that tie back to strategy , identifying opportunities for media and audience optimizations
* Mentor team on building and maintaining measurement plans based on strategic imperatives, communications objectives and media strategies
* Identify opportunities to provide new services or analysis in partnership with other teams at CMI.
* Nice to have: Work with senior management on new product offerings, corporate POVs, business development

Requirements:

* 7+ years of related online marketing, web analytics/, research experience, with 3+ years supervisory experience
* Bachelor's degree in marketing, statistics, mathematics, economics, psychology or other relevant graduate degree
* Direct experience with digital and/or direct media performance analysis.
* Ability to drive consistently high-quality work under tight timeframes
* Exceptional written and oral communications skills, including presenting to internal and external stakeholders
* Knowledge of: Tableau and other data visualization tools, Google Analytics, Adobe Omniture, Microsoft Office
* Experience and / or education in Pharma a plus.
* Experience in agency environment a plus

ALL FOR GOOD

CMI Media Group and Compas were built on inclusion and diversity. It is in our DNA and core values. Challenging the norm is where we started and it's what drives us as a health leader, indispensable partner, and home for our employees. We are a group of hearts and minds who want to make a difference and celebrate being different, to give voice to and truly hear our people and our partners. We believe in more than "all". We believe in "all for good."

CMI Media Group and Compas are an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability. We believe in creating a dynamic work environment that values diversity and inclusion and strives to recruit a diverse slate of candidates to help us achieve that goal.

We will not accept resumes or candidate submittals from employment agencies or outside recruiters.

Keywords: WPP PLC Global, Cherry Hill , Associate Director, Digital Marketing Analytics, Executive , Cherry Hill, New Jersey

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