Group Product Director, Patient Marketing, Prostate GU Portfolio
Company: Disability Solutions
Location: Horsham
Posted on: April 20, 2024
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Job Description:
Johnson & Johnson Innovative Medicine, a member of Johnson &
Johnson's Family of Companies, is recruiting for a Group Product
Director, Patient Marketing, Prostate Portfolio located in Horsham,
PA. At Johnson & Johnson, we believe health is everything. Our
strength in healthcare innovation empowers us to build a world
where complex diseases are prevented, treated, and cured, where
treatments are smarter and less invasive, and solutions are
personal. Through our expertise in Innovative Medicine and MedTech,
we are uniquely positioned to innovate across the full spectrum of
healthcare solutions today to deliver the breakthroughs of
tomorrow, and profoundly impact health for humanity. Learn more at
https://www.jnj.com/ . For more than 30 years, Johnson & Johnson
has delivered on the promise of new treatments and ways to improve
the health of individuals with serious disease. Built upon a rich
legacy of innovative firsts, we pursue innovative solutions in the
therapeutic areas of immunology, oncology, urology and nephrology.
With the same unwavering passion for new challenges, we dedicate
ourselves to delivering solutions for these disease states where
unmet needs continue to exist. Rooted in rich scientific
collaboration and community-based relationships, we have access to
some of the top minds in science today, allowing us to advance the
treatment of patients through our innovative medicines. Our
discoveries lead us not only to new treatments, but also to new
ways to empower patients and broaden their access to quality care.
Summary The Group Product Director (GPD), Patient Marketing,
Prostate Portfolio will lead all aspects of Patient Marketing &
Strategy across the brands in the U.S. prostate cancer market with
an eye for supporting across the GU portfolio. This individual will
be responsible for a small team of marketers focused on the
patient, caregiver, and patient care team audiences. This person
will be accountable for meeting key strategic objectives of the
brand, and contributing to revenue performance in the U.S. The GPD
will be directly responsible for all aspects of the prostate/brand
patient experience including brand education to
patients/caregivers, DTP/DTC advertising, and advocacy relations.
The GPD will be responsible for strategies to improve both start
and stay aspects of the patient experience, where the patient care
team members are a critical stakeholder. This individual will also
be responsible for partnering with the GPD Market Access and
Patient Access Solutions team to ensure optimal access and
financial support for the brand patients. Additional
responsibilities will include, but are not limited to, the
following: Partner across brand GPDs and key PECS & SCG partners to
address affordability and access pain points and develop
prioritized solutions targeting patient and patient care team key
stakeholder Partner with Access Services to manage patient cost
support programs and CarePath offering Lead patient experience
strategy to create a competitive advantage for brand Develop and
oversee execution of patient education strategy, including media
and digital strategy, asset creation (branded and unbranded) Lead
development of integrated and multi-channel DTP/DTC campaign Manage
consumer/patient agency of record and other specialty agencies
Partner with Advocacy team to implement advocacy strategy and
integrate across HCP and Payer maximize value of those partnerships
Partner with PR/Communications team on external communications
initiatives and signature campaigns related to patients Manage
Patient Experience budget, including team budget management Oversee
tactical execution of direct reports; Provide coaching,
development, and day-to-day management of direct report. This
individual must demonstrate strong leadership presence through
influencing without authority with high-level management, detailed
orientation, and excellent strategic thinking. This position
requires extensive interactions with multiple stakeholders.
Keywords: Disability Solutions, Cherry Hill , Group Product Director, Patient Marketing, Prostate GU Portfolio, Advertising , Horsham, New Jersey
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