Manager Marketing and Media Analytics
Company: Bimbo Bakeries USA
Location: Horsham
Posted on: April 15, 2024
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Job Description:
Manager Marketing and Media Analyticsreq37811Employment
Type:
RegularLocation: HORSHAM,PAHave you ever enjoyed Arnold, Brownberry
or Oroweat bread? A Thomas' English muffin or bagel? Or perhaps
snacked on a Sara Lee, Entenmann's or Marinela cake or donut? If
the answer is yes, then you know Bimbo Bakeries USA!More than
20,000 associates in bakeries, sales centers, offices and on sales
routes work to ensure our consumers have the freshest products at
every meal. In addition to competitive pay and benefits, we provide
a safe and inclusive work environment that appreciates diversity,
promotes development and allows our associates to be their
authentic selves. Description:Position Summary: BBU is on a
marketing transformation journey, and we are seeking a Marketing
and Media Analytics Manager who wants to help us build.
This role is part of BBU's new Media, Analytics, and Content (MAC)
team, which is part of the Marketing Center of Excellence.
The ideal candidate will have a resilient entrepreneurial mindset
that enjoys celebrating wins and learning from failures.
We have several growing brands, and our portfolio already includes
a slate of trusted and iconic brands - Thomas', Sara Lee,
Entenmann's, and Bimbo/Marinela. The Marketing and Media Analytics
Manager will have a strong understanding of A/B testing, Marketing
Mix Modeling, and a passion for Digital Marketing.
We are looking for a team player that will collaborate with Media
Managers, Content Strategy Managers, and Brand Management on a
day-to-day basis in our agile marketing practice.
This role will also be the primary conduit between brands and the
provider of our Marketing Mix Modeling and analytics, helping brand
teams interpret and act on results.The Marketing and Media
Analytics Manager will be responsible for maintaining, executing,
and enhancing our media measurement system. This will include the
management of multiple data sources, including retail sales data
sets and media performance data sets from digital/social /
programmatic platforms. This role will be responsible for all
analytical inputs in test/experimentation design, identifying and
executing test measurement methodologies, and analysis of testing
results.This role is remote.
Key Job Responsibilities:Analyzes media/marketing performance
across key levers (channel, tactic, audience, geography, etc.) to
inform testing backlog and form recommendations about opportunities
to improve marketing and media performanceLeads analytical elements
of marketing test design, including defining test methodology and
KPIsSelects appropriate test and control groups (e.g. test/control
markets for matched market methodology)Executes marketing
test/experimentation measurement and analysisTranslates and
interprets marketing testing data to insights and business
outcomes, and sizes impact of test results when applied at
scaleCreates, manages, and distributes testing
dashboards/visualizations to cross-functional and leadership
teamsContributes to the advancement and evolution of testing
capabilities, including methodologies, dashboards, and data
toolsCollaborates with agency and third-party partners to
internalize marketing performance dataSupports the acceleration and
advancement of BBU's marketing data ecosystemInterfaces with
providers of marketing mix modeling and analyses and translates to
ensure consistent use of marketing mix analysis across
brands#LI-TN1Position Requirements:Education and Work
History:Bachelor's Degree in Business, Marketing, or related field
preferred. A combination of education, training and experience that
results in demonstrated competency to perform the work may be
substituted.5-7 years experience in a related field with a heavy
focus on data analyticsExcellent verbal communication and
interpersonal skills essential for team collaborationKnowledge of
advanced analysis and marketing measurement techniques, including
marketing mix modeling, A/B testing, agile attribution,
multi-variate testing, regression, segmentationFamiliarity with
marketing mix modeling providers like Ipsos, IRI, and
NielsenFamiliarity with retail sales datasets (ideally from a
supplier / CPG side)Experience with data programming and software
like Python, SQL, R, SAS, AlteryxSkilled at creating data
visualizations from raw data using advanced Excel functions,
Tableau, PowerBI, Qlik, etc.Familiarity with digital
marketing/media datasets and platforms like ad servers and
DSPsExperience in performance media for successful consumer
products brand(s); current or prior experience with paid social,
display, video, search, and content syndication.Well-rounded
understanding of Digital MediaAbility to set KPI's and communicate
performance, improve measurementCan translate media data to
actionable insights to inform testing backlog
creation/prioritization, test design details, and
measurement.Ability to communicate test/optimization objectives and
media buying details (e.g. targeting parameters, channel details,
buy mechanics, audience data sources).Math, analytical, and
forecasting skillsProficient in Microsoft ExcelAbility to
self-organize and execute deliverables independently.15% travel
Preferred skillset:Strong understanding of statisticsExperience
with ad serving technology: trafficking, pulling reports, making,
and placing tracking tagsWorking knowledge of Google Analytics or
similar web analytics suiteAdvanced understanding of platforms like
Facebook Ads, Google Ads, Advanced TV, etc.Experience building or
working with data engineers to build data productsThe physical and
mental demands described in each job posting are representative of
those that must be met by an associate to successfully perform the
essential functions of each job. Reasonable accommodations may be
requested to enable qualified individuals with disabilities to
perform the essential functions of each job.Bimbo Bakeries USA is
an equal opportunity employer with a policy that provides equal
employment opportunity for applicants and employees regardless of
race, color, religion, sex (including pregnancy, sexual
orientation, or gender identity), national origin, age, disability,
genetic information, marital status, veteran status, any other
classification protected by law.
Keywords: Bimbo Bakeries USA, Cherry Hill , Manager Marketing and Media Analytics, Advertising , Horsham, New Jersey
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