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Digital Marketing Specialist

Company: Coda Staffing
Location: Cherry Hill
Posted on: January 16, 2022

Job Description:

Digital Marketing Specialist (temp-to-perm)Cherry Hill, NJ
The Role: Supporting the digital marketing efforts for a healthcare and human services non-profit.
Primary Duties & Responsibilities:

  • Manages day to day execution of Digital Marketing campaigns and channels under the leadership of the Director of Digital including but not limited to Paid Search and display, Paid Social Media, SEO, four (4) current company Websites
  • Supports branding and launch of mico sites, subdomains and landing pages for new programs/services/entities
  • Maintains websites with regular updates, creation of events and forms, conducts user experience audits including mobile responsiveness, site speed and A/B Testing and connections to Marketo and SalesForce
  • Works collaboratively with content team on execution of content across all digital channels
  • Project manages new projects from inception to launch including new websites and landing pages, paid digital campaigns, A/B testing, technical integrations such as chat and customer portals
  • Reports regularly (at least monthly) on performance of all above initiatives using Google Analytics, Google Adwords, external vendor dashboards, and social platforms
  • Uses data analysis and visualization to show trends and connections in campaign performance
  • Connects digital efforts to business conversions including Admissions and Applications/hires
  • Manage vendor relations including digital agency of record, media companies and consultants
  • Tracks budget for campaigns using team's budget trackers
  • Tracks time in support of service lines
  • Supports the Director of Creative and Digital in strategy and digital marketing roadmap, special projects
  • Stays current on all digital marketing industry trends by attending regular webinars, events and obtaining certifications such as Google Analytics, HubSpot, University level digital marketing certificate programs. Requirements:
    • 1-2 years experience SEO and SEM
    • Paid social media experience (managing the paid campaigns)
    • 1-2 years experience with Google Analytics
    • 1-2 years experience with Wordpress
    • Experience with Google AdWords is preferred
    • Content writing experience is a bonus

Keywords: Coda Staffing, Cherry Hill , Digital Marketing Specialist, Advertising , Cherry Hill, New Jersey

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