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Digital Marketing & Online Lead Generation Campaign Speciali

Company: Orbit Energy & Power
Location: Cherry Hill
Posted on: April 2, 2021

Job Description:

"Our team exists for the purpose of making our world a more environmentally friendly planet through every single renewable energy project that we deploy." Our core values of Honesty and Integrity will be demonstrated every single day in our dealings with our clients, vendors, and co-workers. With forward-thinking leadership, we continually strive to maximize growth opportunities and profitability for the mutual benefit of our Employees, Industry Partners, and Investors. We lead by example in our never-ending pursuit of developing and building the most innovative and profitable renewable energy solutions to benefit our customers, our communities, and our world. Orbit Energy & Power , Mantua NJ i s a rapidly growing company in need of a Digital Marketing & Online Lead Generation Specialist. If you are looking to join a fast paced fun environment please apply! RESPONSIBILITIES

  • Drive customer acquisition using lead generation strategies and deliver tangible leads using latest lead generation tools
  • Ensure the company website is kept up-to-date and aligned with marketing objectives
  • Target-based lead generation and lead nurturing activities via content marketing, account-based marketing
  • Actively participate in overall marketing operations, lead management, and campaign execution to drive digital demand generation and paid media campaigns.
  • Act as a connection between the technology platforms, their capabilities and marketing goals, to advise best approach and drive execution and improvement over time.
  • Own the planning, quality assurance framework and execution of email and online marketing campaigns: this includes product, promotional and triggered email, content syndication, as well as, paid display, search and social advertising.
  • Develop, implement, and continuously evolve best practices for digital and email marketing across channels.
  • Develop and monitor campaign budgets.
  • Own end-to-end implementation and sending of email and digital marketing campaigns, including strategy, planning, segmentation, execution, testing, deployment, analysis and optimization.
  • Email marketing: Create and deploy regular email communications
  • Lead generation: Help to grow and maintain our lead generation strategy for sponsored campaigns SKILLS
    • Expertise in lead funnel optimization and progression management.
    • Knowledge of SEO/SEM and Google Analytics.
    • Familiarity with analytical and database tools.
    • Familiarity with HubSpot.
    • Experienced with Google Analytics and Google Tag Manager
    • Must be able to work onsite--(not a remote position) Orbit Energy and Power is an equal opportunity employer . *

Keywords: Orbit Energy & Power, Cherry Hill , Digital Marketing & Online Lead Generation Campaign Speciali, Advertising , Cherry Hill, New Jersey

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