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Associate Director, SEM & Emerging Media

Company: CMI Media and Compas, Inc.
Location: Cherry Hill
Posted on: March 22, 2020

Job Description:

A leader within the SEM department, responsible for client relationship management as well as improving internal processes and procedures.Establish and nurture client relationships, introducing them to SEM, SEO and social capabilitiesHelp guide process and procedure improvement within internal SEM teamProvide training and mentorship to entry level employeesOversee the development of SEM strategies and analysis for clientsLead client strategy planning and presentationsManage workflow of junior team members to ensure client deliverables are out on timeDevelop a deep understanding of the pharmaceutical market and how search plays a role in the decision making processAnalyze data in order to make optimization recommendations to be implemented by junior team membersParticipate in the creation of thought leadership pieces, increasing awareness of CMIAbility to perform keyword research, write ad copy and optimize campaigns when neededAnalyze performance data and direct supporting staff on recommendation best practicesPartner with analytics and media teams to develop KPIs and measurement plansExperience managing paid social media campaigns across such networks as Facebook and TwitterExperience with analytics tools such as Google Analytics, WebTrends and OmnitureStay abreast of new tools, trends and best practices in search marketplace through research and/or industry events and conferencesKnowledge of organic search ranking factors with the ability to make recommendations on HTML optimizations a plusREQUIREMENTS:PC proficiency and solid working knowledge of MS Office particularly Excel, basic knowledge of pivot tables and V-LookupsKnowledge of Web Analytics software, such as Omniture, WebTrends, Google Analytics and bid management tools like KenshooHealthcare/Pharmaceutical background a plusBachelors Degree or equivalent, preferably in marketing, business or any quantitative or analytical related fields7+ years of SEM experience

Keywords: CMI Media and Compas, Inc., Cherry Hill , Associate Director, SEM & Emerging Media, Advertising , Cherry Hill, New Jersey

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