Product Director, Access & Customer Experience Marketing, Dermatology & Rheumatology

Company: Disability Solutions
Location: Horsham
Posted on: May 4, 2024

Job Description:

Johnson & Johnson Innovative Medicine is recruiting for a Product Director position, located in Horsham, PA. At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at The Product Director, Access & Customer Experience Marketing, will lead the strategic development and pull through solutions that drive confidence in TREMFYA-- utilization for patients and providers. You will lead the strategic development, implementation, and ongoing operations for disruptive market access solutions in addition to new launch of the TREMFYA-- With Me 2.0 support program for patients. This role provides the opportunity to develop strategy, support insight development, idea generation, execution and measurement of new solutions and resources that elevate the provider and patient experience and improve outcomes. You will also lead access and Tremfya with Me messaging development and pull-through for the brand. You will work closely with a large, cross-functional team including Professional and Patient Dermatology & Rheumatology Marketing, Patient Engagement & Customer Solutions (PECS), Integrated Portfolio Solutions (IPS), Sales Leadership & Field Teams including ISR, ISDs & Field Reimbursement & Access Managers (FRMS) as well as our Immunology Strategic Customer Group (SCG). Key Responsibilities:

• You will lead the franchise access & Tremfya with Me strategy, manage an Agency of Record in leveraging research and market insights to develop optimized access positioning and messaging & pull through assets for TREMFYA to improve provider access perceptions and pull-through of TREMFYA access for HCP & BC customers.
• Core stakeholders are HCPs, Bio coordinators, and ISR/ISD's/Syneos in addition to strong partnership element with FRMS on field training & direction, competency, and confidence
• You will collaborate with a cross-functional team to analyze new advanced analytics data for TREMFYA coverage and fulfillment, monitor the competitive landscape and changing market dynamics, and uncover deeper insights through additional market research to truly understand patient access and fulfillment gaps, needs and challenges and create new, innovative solutions to address identified opportunities.
• You will partner with Sales, SL&D, IPS & PECS to increase field acumen and confidence through innovative tactics, training, and support to help translate complex market access & fulfillment knowledge into a more competitive sell, improve field partner collaboration, and drive stronger pre-call planning. This includes supporting the Franchise Access and Reimbursement Managers (FRM) strategy.
• You will work with IPS and SCG colleagues to develop the long-term business plan for TREMFYA market access focused on how to maximize coverage and address future barriers or opportunities to deliver on brand strategy.
• You will lead BC Stakeholder Strategy, Engagement & Advocacy, CRM &Tactical pull through of messaging evolution; identify engagement opportunities with PM/BC associations, relationships with key individuals, faculty training, and ad- boards content.
• You will partner across Marketing, IPS, PECS, and SCG on ensuring consistency, efficiency, and seamless coordination of tactics, messaging, and fulfillment platforms / programs to support HCP's efforts in helping patients start and stay on TREMFYA.
• You will be responsible for the CAC review/approval process and need a deep understanding of the regulatory and legal environment, while ensuring compliance at all times.

Keywords: Disability Solutions, Cherry Hill , Product Director, Access & Customer Experience Marketing, Dermatology & Rheumatology, Executive , Horsham, New Jersey